Brand Power?

It has to be the brand power :P

Many had asked me to sign up for the Mizuno Wave Run in October but I declined due to reasons related to the injuries..i.e. I needed to see how I feel after Newton Run in September or I need to rest longer before the PBIM in November..blah blah blah.


This morning, all those turned out to be crap reasonings...the moment I found out about this :

http://inside.nike.com/blogs/nikerunning_events-en_MY/2010/08/31/nike-city-10k-kl-vs-sg-challenge

COOL . COOL . COOL .
Singapore and Kuala Lumpur are two out of the 22 cities around the world that will be hosting the newly introduced Nike City 10K this year. In addition to the physical race, Singapore and Kuala Lumpur will be challenging each other in a virtual race, where runners in each city can clock mileage for their City from now till 31st Oct. All they need is a Nike+ SportBand to sync their mileage on Nikeplus.com.sg.

The city with the most kilometres by the end of October will win a USD30,000 donation from Nike to their respective charities. Runners in Singapore will raise funds for the Singapore Children’s Society, while runners in Kuala Lumpur will run to earn a donation for Hope Worldwide Kuala Lumpur.

The physical race will take place in both cities in the month of October. The Nike City 10K flags off in Kuala Lumpur on 10th October and 24 October for Singapore. 

SOURCE : http://redsports.sg/2010/09/03/nike-city-10k-running/

Well, the Mizuno Run had been around for some time..and Mizuno may be associated more stronly to serious running but I ain't that serious about running yet.

I think..we can conclude right now that I'm running more for the fun and hype...there isn't any official page for Mizuno.com in M'sia, hence, no official site for the run as well..the closest will be HERE

Totally did not appeal to me :P

So..it's all about branding and marketing??


As if the swoosh brand power isn't great enough, all the hype about the the inter city virtual race via Nike+ i.e.  sync our mileage for the month of September to contribute to KL's standing to challenge SG ~ brilliant way of promoting the product isn't it??

Apparently, one needs a Nike+ gear to do this : a Nike + sports band that comes with a chip that you have to 'embed' in a Nike+ shoe! Apparently (too), the sports band doesn't work without a Nike+ shoe .

Hmm...so..I need to get the NIke+ sports band at 50% discount upon registration plus a Nike+ shoe to be able to participate in the Virtual Race ...$$$$$$$


Darn.



Think I'll just participate in the physical race on 10.10.10 it's still gonna be darn cool.


Nike rocks!